Writing & Content

Maps Intelligence for Local SEO

Diagnose local visibility through map rankings, business profiles, reviews, competitors, and cross-platform listing consistency.

54/ 100
Use with care

Useful, but reliability, evidence or controls still have material gaps.

See how it was scored ↓
Works as-is in
Claude Code
Stars
★ 19k
Last updated
23d ago
License
MIT
local-seogeo-grid-rank-trackinggoogle-business-profilereview-intelligence
+2nap-verificationschema-generation

What does this skill do, and when should you use it?

This is the maps-intelligence skill within the claude-seo repository, focused on how local businesses appear across Google Maps, Bing Places, Apple Maps, and OpenStreetMap. It performs maps presence audits, geo-grid rank scans, Google Business Profile audits, cross-platform review analysis, competitor radius mapping, NAP verification, and LocalBusiness JSON-LD generation. Capability is divided into free Tier 0, DataForSEO Tier 1, and Tier 2 with Google Maps API coverage. It fits local SEO workflows that need map and listing diagnostics, but advanced ranking and review analysis require external APIs.

Detects the available capability tier; uses Overpass, Geoapify, and Nominatim for competitor discovery, POI search, and geocoding; uses DataForSEO for geo-grid ranking, GBP profile audits, and review intelligence; verifies name, address, and phone consistency across Google, Bing, Apple, and OSM; maps competitors within a radius and calculates competitive density when Tier 1 data is available; generates LocalBusiness JSON-LD from collected data; and writes MAPS-ANALYSIS-{domain}.md with a health score, tier explanation, heatmap, GBP audit, review analysis, competitor landscape, platform status, schema recommendation, prioritized actions, cost report, and limitations.

Good fit
  • A local SEO consultant needs to check whether a business has consistent name, address, and phone details across major map platforms.
  • A local business wants to measure how Google Maps rankings vary across its service area using a DataForSEO geo-grid scan.
  • An operator needs to review GBP completeness, review velocity, rating distribution, and owner response coverage.
  • An SEO or development team needs to generate LocalBusiness JSON-LD from collected business information.

How do you install this skill?

Before you use it
  • Core data functions depend on DataForSEO, Google, Bing, Apple, Tripadvisor, Trustpilot, Overpass, Geoapify, and Nominatim; mainland-China connectivity or missing credentials may degrade or prevent operation.
  • Only geo-grid scans have an explicit cost-confirmation gate; other quota-consuming, third-party-accessing, or credential-using actions should add confirmation and data-flow disclosure before execution.
  • This static review did not verify map API parameters, shared references, report generation, or Tier 0/1/2 detection logic; outputs require human review.
  • Fake-review signals, ranking-risk rules, and competitive-density calculations are heuristic and may produce false positives; they should not be treated as definitive business or platform-enforcement findings.
Before you start
Your agent needs
  • Network access
  • Local filesystem
  • MCP Server
Install first
  • DataForSEO MCP for Tier 1 capabilities
  • Google Maps API for Tier 2 capabilities
  • Overpass API
  • Geoapify
  • Nominatim

Install the full Claude SEO collection using the repository README. In Claude Code, run /plugin marketplace add AgriciDaniel/claude-seo, then /plugin install claude-seo@agricidaniel-claude-seo; or run git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git followed by bash claude-seo/install.sh. This skill is located at skills/seo-maps/SKILL.md.

Generic route: install into Claude Code manually (macOS / Linux)
tmp="$(mktemp -d)"
git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git "$tmp"
mkdir -p ~/.claude/skills
cp -R "$tmp/skills/seo-maps" ~/.claude/skills/
rm -rf "$tmp"

Generated from the source repository and skill path; it copies only this skill's folder. If the author's install steps above differ, follow those first. To scope it to one project, replace ~/.claude/skills with that project's .claude/skills.

How do you use this skill?

In Claude Code, use /seo maps <url> for a full maps presence audit; /seo maps grid <keyword> <location> for geo-grid ranking; /seo maps reviews <business> <location> for review intelligence; /seo maps competitors <keyword> <location> for competitor mapping; /seo maps nap <business-name> for NAP verification; /seo maps schema <business-name> for LocalBusiness JSON-LD; and /seo maps gbp <business> <location> for a GBP audit. The detected tier must be reported at the start of analysis. Before every geo-grid scan, the workflow must show an estimated cost and request confirmation.

What are this skill's strengths and limitations?

Pros
  • Covers concrete map-platform tasks including presence, geo-grid ranking, GBP, reviews, competitors, NAP, and local structured data.
  • Provides a free Tier 0 using Overpass, Geoapify, and Nominatim, with optional DataForSEO and Google Maps API enrichment.
  • Clearly separates map-platform analysis from the website-level local SEO checks assigned to seo-local.
  • Reports prioritized actions, limitations, and Tier 1 DataForSEO costs to make the evidence boundary explicit.
Limitations
  • Geo-grid ranking, live GBP auditing, and review intelligence require DataForSEO; broader Tier 2 coverage also requires Google Maps API.
  • Tier 0 is limited to static checks, free-API discovery, and guidance rather than complete live ranking and review data.
  • Geo-grid scans consume DataForSEO credits and require confirmation before execution.
  • Google Maps terms restrict storage in Tier 2: only place_id may be stored, while latitude and longitude may be cached for up to 30 days.
  • The supplied material does not show test coverage specific to this individual skill.

How does this skill compare with similar options?

Side by side with related skills; every score comes from the same FSRS standard.

Skill FS score Stars Last updated License
Maps Intelligence for Local SEO this page 54 · Use with care ★ 19k 23d ago MIT
Local SEO Analyzer 52 · Use with care ★ 19k 23d ago MIT
Page Play Builder: Scaled SEO Page Builder 54 · Use with care ★ 3k 13d ago Apache-2.0
Claude SEO Site Analysis 46 · Use with care ★ 19k 23d ago MIT
FLOW Evidence-Led SEO 47 · Use with care ★ 19k 23d ago MIT

Compared with the repository's seo-local skill, this skill analyzes a business on map platforms through APIs, including maps, GBP, and review data; seo-local analyzes local SEO signals on the website through HTML fetching. Compared with an external-data-free workflow, Tier 0 is lighter but provides less live ranking and review intelligence.

How did FollowSkills review this skill?

FollowSkills review · FSRS-2.0
Use with care
54/ 100 5-point scale 2.7 / 5
The upstream repository has new commits since this review. The score still applies to the reviewed revision shown and may not cover the latest changes.
1Trust17 / 25 · 3.4/5

The skill documents capability tiers, mandatory cost display and confirmation before geo-grid scans, Google ToS restrictions on place_id and caching, error handling, and a prohibition on self-serving review markup; no red-line risk is evident. Points are deducted because data flows for external APIs, WebFetch, environment credentials, and network requests are not itemized, and explicit per-operation confirmation, least-privilege controls, and rollback are largely absent outside geo-grid scans.

2Reliability7 / 20 · 1.8/5

The evidence shows fairly complete commands, tiered workflows, cost prompts, and handling for several abnormal cases, with repository-level CI and test materials. Points are deducted because this review did not execute the skill and no maps-specific reproducibility tests are supplied; Tier 2 detection/output coverage is incomplete, and referenced files or MCP availability could still break key paths. Static calibration caps this dimension at 10.

3Adaptability10 / 15 · 3.3/5

The evidence shows a clear local-business maps audience, semantic trigger phrases, argument hint, tiered capabilities, and a boundary with seo-local. Points are deducted because input contracts, fallback output behavior, and non-fit ranges remain incomplete; enhanced core functions depend on DataForSEO, Google, Bing, and other overseas services, with no Chinese-language or mainland-China reachability evidence.

4Convention10 / 15 · 3.3/5

The evidence shows metadata, versioning, MIT licensing, quick reference material, progressive tier disclosure, referenced resources, an output contract, delegation guidance, and an error table; repository README, license, security policy, and CI add governance context. Points are deducted because the skill lacks its own changelog, stable parameter specification, explicit maintenance owner/update path, and independent examples or FAQ; author metadata exists, but publisher provenance is not verified by FollowSkills.

5Effectiveness6 / 15 · 2.0/5

The evidence shows broad coverage of geo-grid ranking, GBP, reviews, competitors, NAP, and JSON-LD, with a defined report structure, prioritized actions, and limitations disclosure. Points are deducted because results depend on multiple unverified external APIs and shared reference files; Tier 0 leaves many fields static or undetectable, and there is no skill-specific execution evidence for correctness, completeness, or marginal benefit over manual or alternative tools. Static calibration caps this dimension at 7.

6Verifiability4 / 10 · 2.0/5

The evidence includes the SoLV formula, source categories, algorithm reference paths, Google ToS constraints, and explicit error states; the repository also supplies general CI, test-count claims, and security-test material. Points are deducted because there are no maps-specific tests, real maps output samples, or independent corroboration, and key claims rely on referenced materials not included here or lack direct source attribution. Static calibration caps this dimension at 5.

1 2 3 4 5 6

Open a dimension to read why it scored that way

Reviewed Jul 20, 2026 Reviewed revision 6cf1ea9fe4c2 Review evidence[1][2][3][4][5][6][7][8][9][10][11]

Evidence confidence:Low — Mostly static review, author material or a limited demo; useful for discovery, not high-risk decisions.

See the full review method →

FAQ

Do I need a paid DataForSEO account?
No. Without DataForSEO, the skill falls back to Tier 0 for Overpass, Geoapify, Nominatim, static GBP checks, NAP guidance, and schema generation. Geo-grid ranking and full review intelligence require Tier 1.
Are there costs before running a geo-grid scan?
Yes. The workflow must display the keyword, location, grid size, keyword count, and estimated cost and obtain confirmation because DataForSEO credits will be consumed.
What happens if the business cannot be found or geocoded?
The workflow tries My Business Info if the business is missing from Maps SERP. If it still cannot be found, it reports that the business was not found in Google Maps for the location. If geocoding fails, it asks for coordinates or a more specific address.

More skills from this repository

All from AgriciDaniel/claude-seo

Writing & Content

Local SEO Analyzer

Audits Google Business Profile signals, local rankings, reviews, citations, NAP consistency, and local schema.

★ 19k FS 52 Use with care 23d ago
Writing & Content

Claude SEO Site Analysis

Run parallel, testable audits of a website’s technical, content, and AI-search performance.

★ 19k FS 46 Use with care 23d ago
Writing & Content

FLOW Evidence-Led SEO

Apply structured FLOW prompts to guide evidence-led SEO research, optimization, conversion, and local analysis.

★ 19k FS 47 Use with care 23d ago
Writing & Content

E-commerce SEO Analyzer

Audits product pages, shopping visibility, marketplace competition, and product schema.

★ 19k FS 52 Use with care 23d ago
Writing & Content

DataForSEO Live SEO Intelligence

Query live search, keyword, backlink, page, listing, and AI-visibility data through the DataForSEO MCP server.

★ 19k FS 47 Use with care 23d ago
Writing & Content

SEO Visual Generator

Generate production-ready Gemini images for SEO, social sharing, and product presentation.

★ 19k FS 44 Not recommended 23d ago
Writing & Content

Full-Site SEO Audit

Crawl a website and turn SEO signals into a scored, prioritized action plan.

★ 19k FS 53 Use with care 23d ago
Writing & Content

AI Search & GEO Optimizer

Audits a page’s citability and visibility readiness across Google AI Overviews, ChatGPT, Perplexity, and related AI search surfaces.

★ 19k FS 52 Use with care 23d ago
Writing & Content

Schema Markup Assistant

Detect, validate, and generate SEO-ready Schema.org structured data.

★ 19k FS 52 Use with care 23d ago
Writing & Content

Single-Page SEO Inspector

Audits one URL across on-page SEO, content quality, technical metadata, schema, images, and performance signals.

★ 19k FS 51 Use with care 23d ago
Writing & Content

SXO Search Experience Optimization

Reverse-engineer Google SERPs to find page-type and search-intent mismatches behind weak rankings, then turn the findings into actionable UX improvements.

★ 19k FS 51 Use with care 23d ago
Writing & Content

SEO Drift Monitor

Baseline critical SEO elements, detect regressions, and track page changes over time.

★ 19k FS 49 Use with care 23d ago
Writing & Content

Competitor Comparison Page Builder

Create search-focused competitor comparison and alternatives pages with verifiable data and conversion-ready structure.

★ 19k FS 47 Use with care 23d ago
Writing & Content

Profound AI Citation Tracker

Monitor brand citation rates and trends across ChatGPT, Perplexity, and other LLM surfaces.

★ 19k FS 42 Not recommended 23d ago
Writing & Content

SEO Content Brief Generator

Builds actionable SEO content briefs from competitor results and the target website’s real structure.

★ 19k FS 52 Use with care 23d ago
Writing & Content

Firecrawl SEO Site Analyzer

Crawl, map, scrape, and search entire websites through the Firecrawl MCP server.

★ 19k FS 52 Use with care 23d ago
Writing & Content

Google SEO Data Assistant

Pull first-party Google data for search performance, indexing, Core Web Vitals, and organic traffic analysis.

★ 19k FS 52 Use with care 23d ago
Writing & Content

International SEO Hreflang Auditor

Audit and generate correct hreflang implementations for multilingual and multi-region websites.

★ 19k FS 51 Use with care 23d ago
Writing & Content

SEO Image Optimizer

Audits image SEO, delivery performance, metadata, and Google Images visibility, then provides concrete optimization actions.

★ 19k FS 51 Use with care 23d ago
Writing & Content

Unlighthouse Site Audit

Run local Lighthouse audits across many site URLs and aggregate performance, accessibility, best-practices, and SEO results.

★ 19k FS 51 Use with care 23d ago

Related skills