Writing & Content social-media-marketingplatform-normscontent-optimizationorganic-socialhashtag-guidelinessocial-algorithms

Platform Norm Profiler

Build dated, source-labeled platform cards for safer organic social planning.

FollowSkills review · FSRS-2.0
Use with care
60/ 100 5-point scale 3.0 / 5
Trust18 / 25 · 3.6/5

The skill defines several protective controls: fetched material is untrusted data, Chinese-platform automation is prohibited, connectors are keyless by default, and registry pointers use an authorized operation: propose flow. However, confirmation boundaries, rollback, and end-to-end data-flow disclosure for card, memory, and proposal writes remain incomplete, so 7 points are deducted.

Reliability9 / 20 · 2.3/5

Triggers, NEEDS_INPUT handling, stale-card behavior, termination rules, and abnormal-input guidance are detailed and largely self-consistent. Because this is a static review with no skill-specific execution evidence or reproducible key-path tests, the score is capped below 10 and set to 9, with deductions for unverified dependencies and edge behavior.

Adaptability12 / 15 · 4.0/5

The target scenarios, non-fit skills, argument hint, and Chinese-platform handling are explicit. Platform access differences, user-export formats, and environment-specific boundaries are not fully specified, so 3 points are deducted.

Convention11 / 15 · 3.7/5

The document has strong information architecture and includes versioning, Apache-2.0 licensing, quick starts, contracts, references, completion criteria, and handoffs. Maintenance ownership, changelog/update procedure, installation dependency notes, and troubleshooting are incomplete, so 4 points are deducted.

Effectiveness6 / 15 · 2.0/5

The expected card updates, row labels, dates, stale report, pointer candidates, and handoff are clearly specified and could be directly useful. No representative completed output or static result verifies practical completeness, and usefulness depends partly on external platform evidence, so 9 points are deducted and the static ceiling applies.

Verifiability4 / 10 · 2.0/5

The skill requires official documentation, named folklore sources, retrieval dates, and separation of measured versus estimated claims. The supplied files contain no completed source examples, independent reproduction record, or key-path test coverage for this skill, so the score is limited to 4.

Evidence confidence:Low Reviewed Jul 20, 2026 Reviewed revision ebd436747f8f
The upstream repository has new commits since this review. The score still applies to the reviewed revision shown and may not cover the latest changes.
Before you use it
  • Only the specified SKILL.md was scored; README, license, security policy, CI, and tests were treated as shared repository context and did not substitute for skill-specific evidence.
  • The workflow depends on external platform documentation, Firecrawl/Tavily, or user exports; inaccessible evidence should produce NEEDS_INPUT or an unverified state, not a platform fact based on folklore.
  • The skill edits shared cards and submits registry proposals; users should confirm the target platforms, write scope, authorization boundary, and recovery plan before use.
Review evidence [1][2][3][4][5][6][7][8][9]
See the full review method →

What does this skill do, and when should you use it?

Platform Norm Profiler is the Explore-phase social skill in Aaron Marketing Skills. It maintains per-platform organic-engagement norm cards covering character limits, visible-fold cutoffs, hashtags, format and aspect specifications, link placement, disclosure mechanics, and algorithm emphases. Each row distinguishes platform-documented evidence from named folklore and carries verification and review dates. It is a fit for teams that need current platform constraints before drafting or scheduling, but it does not choose channels, write posts, or automate publishing.

Reads existing cards in references/platforms/, relevant channel dossiers, official platform documentation, and user-provided exports or screenshots; adds or refreshes each card’s organic-engagement section; records character limits, fold cutoffs, hashtag norms, format and aspect specifications, link or first-comment placement, disclosure-label mechanics, and algorithm emphases; prioritizes official documentation; labels unsupported claims as Estimated-folklore with a named source; adds last-verified and review-by dates; runs stale-card checks; and produces changed-row summaries, staleness reports, and rule-snapshot pointer candidates. The source also identifies Firecrawl and Tavily connector scripts as retrieval paths and registry-events.py as the proposal path for channel pointers.

  1. A social team is preparing Xiaohongshu content and needs to verify character limits, fold cutoffs, hashtag conventions, and claims about search or saves.
  2. A brand is scheduling LinkedIn posts and wants to determine whether link-in-first-comment guidance is documented or folklore.
  3. A marketing team needs a staleness sweep across platform cards before building its next content calendar.
  4. A multi-channel team wants current platform cards to serve as references for downstream platform-native content creation.

What are this skill's strengths and limitations?

Pros
  • Covers practical planning constraints including character limits, fold cutoffs, format specs, link placement, and disclosure mechanics.
  • Separates official or measured evidence from named folklore and dates every row.
  • Flags cards past their review date instead of treating them as current.
  • Maintains one shared platform-card pack rather than creating project-specific copies.
Limitations
  • It depends on official documentation, user exports, screenshots, or pasted policy text; without named platforms or channels it can return NEEDS_INPUT.
  • Closed and Chinese platforms rely heavily on manual or user-provided evidence rather than compliant keyless automation.
  • It does not select channels, draft posts, or automate posting, engagement, or DMs.
  • The supplied source does not show a skill-specific test suite or independent execution report.

How do you install this skill?

Install the repository for a compatible host with npx skills add aaron-he-zhu/aaron-marketing-skills, or clone it with git clone https://github.com/aaron-he-zhu/aaron-marketing-skills. For Claude Code, the repository documents /plugin marketplace add aaron-he-zhu/aaron-marketing-skills, followed by /plugin install aaron-marketing@aaron. The source does not document a separate copy procedure for placing only this skill in another host.

How do you use this skill?

After loading the skill in Claude Code or another Agent Skills-compatible host, use a request such as: Build the organic-engagement section of the 小红书 norm card: char limits, fold cutoffs, hashtag norms, format specs, algorithm emphases — label and date every row. Other documented prompts include Staleness sweep: flag every platform card past its review-by date before the next calendar build. and Verify the LinkedIn link-in-first-comment norm — platform-documented or folklore?

FAQ

Does it publish social content automatically?
No. It maintains platform norm cards and produces reports and rule-snapshot candidates. The repository states that its social discipline includes no posting, engagement, or DM automation.
Are algorithm rumors treated as official rules?
No. Unsupported claims must be labeled Estimated-folklore with a named source and are excluded from scored rules.
Does it require paid APIs or MCP servers?
The repository describes a Tier 1 path using pasted data or free and first-party sources. It lists Firecrawl and Tavily connector paths, but the supplied material does not say that paid APIs or MCP are mandatory.
How does it handle stale guidance?
It compares review-by dates. Expired rows or cards are flagged stale and treated as unverified until checked again.

More skills from this repository

All from aaron-he-zhu/aaron-marketing-skills

Writing & Content

Channel Portfolio Planner

Choose an organic social portfolio that fits audience evidence, objectives, and team capacity.

Writing & Content

Evergreen Social Calendar

Plan a capacity-aware social rhythm across channels, from content pillars to batching and evergreen recycling.

Writing & Content

Social Measurement Loop

Turn weekly social data into consistent review and next-cycle decisions.

Writing & Content

Short Video Script Studio

Turn short-video ideas into shoot-ready beat-sheet scripts.

Writing & Content

Advocacy Program Designer

Design voluntary, disclosed employee and founder sharing programs without manufactured engagement.

Writing & Content

Engagement Inbox Manager

Turn comments, DMs, and mentions into a human-reviewed response queue.

Writing & Content

Social Crisis Response Planner

Build a severity-based social crisis playbook with queue pauses, approved statements, approvals, and recovery steps.

Writing & Content

Influencer Discovery

Build and screen a tiered creator shortlist from scratch for a defined brand, niche, or platform.

Writing & Content

Social Selling Planner

Plan a human-executed B2B social-selling rhythm for founders.

Writing & Content

Community Participation Warmup Planner

Build credible community participation and evidence of account readiness before promotion begins.

Writing & Content

GEO Citation Optimizer

Make existing content easier for ChatGPT, Perplexity, and other AI search systems to understand and cite.

Writing & Content

Social Creative Builder

Turn one approved idea into platform-native social packages ready for human review and publishing.

Writing & Content

Brand Voice Dossier Builder

Extract a reusable brand and founder voice system from the organization’s own content.

Writing & Content

Influencer Landing Page Optimizer

Turn influencer traffic into smoother, higher-converting landing experiences.

Writing & Content

Social Quality Gate

Pre-publish social audits for channel truth, claims, disclosures, UGC rights, manipulation, and measurement integrity.

Writing & Content

Influencer ROI Calculator

Calculate defensible influencer-campaign returns across ROI, ROAS, EMV, attribution, and lifetime value.

Writing & Content

Share of Voice Tracker

Measure and trend brand share of voice against a locked competitor panel across platforms and periods.

Writing & Content

Narrative Cascade Planner

Map an approved brand narrative across every marketing surface and hand precise briefs to the teams that build them.

Writing & Content

Creator Content Auditor

A STAR pre-publish gate that catches disclosure, claim, and authenticity risks and returns a release decision.

Writing & Content

Email Experiment Designer

Designs rigorous email tests and reads statistical and practical impact from first-party campaign data.

Related skills